![]() ![]() ![]() Much of the work of rendering web pages is done in the cloud, So, Silk can perform faster than your typical mobile browser, With some web pages requiring access to many domains and downloading of hundreds of files, handing that task off to the much more powerful computers in Amazon’s Elastic Compute Cloud (EC2) frees up computing the resources and bandwidth that would otherwise be consumed locally on your tablet. Amazon silk will give Amazon exceptional insight into what consumers are interested in, how they use the mobile Internet, and what they want to buy.Īmazon silk makes the Android operating system, the platform upon which the Kindle Fire runs, much less relevant, It is Amazon’s browser that will control the consumer’s interface and data-and search window-not the operating system, Google’s software has become a device-driver. Amazon silk should help grow Amazon’s commerce business. ![]() Amazon silk browser advantagesĪmazon silk should make web browsing on Kindle much faster, by using Amazon’s cloud infrastructure to preload the sites people visit most often. Amazon will have access to lots of consumer data, the browsing by Amazon Silk users goes through Amazon’s cloud servers, so, Amazon should have amazing data on people’s browsing and buying habits, (All of that data would have to be anonymous and aggregate, obviously, or Amazon will be clobbered by privacy zealots, But it will still be useful.) This could give Amazon great market intelligence and allow it to target offers better.
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